Vicinity advances distribution strategy with world-first shopping centres-based drone delivery

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  • Partnership with Wing introduces drones capable of delivering packages up to 1.5kg in minutes
  • Partnership provides a last-mile delivery solution that is fast, inexpensive, low emissions
  • Drone delivery part of Vicinity’s broader distribution and fulfilment strategy

In a world-first, Vicinity Centres (‘Vicinity’) has partnered with Wing – an Alphabet company – to pilot a new delivery model, flying goods from shopping centre rooftops directly to Australian customers.

Vicinity and Wing have been piloting the world-first service from the rooftop of Grand Plaza shopping centre in Logan, Queensland since mid-August 2021, completing more than 2,500 contactless deliveries to customers in nearby suburbs including Regents Park, Heritage Park, Park Ridge, Browns Plains, Marsden, Crestmead, and Berrinba.

Available within suburbs surrounding Grand Plaza, customers are able to order from the centre’s participating businesses – Sushi Hub, Boost Juice, Chatime, and Terry White Chemmart – receiving deliveries in minutes.

Vicinity’s Chief Innovation and Information Officer, Justin Mills, said the exciting new partnership formed an important part of Vicinity’s distribution and fulfilment strategy and helped retailers unlock the value of their physical store to optimise omnichannel retail.

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